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Everyone's cup of tea
Nicetea is a new product being launched in direct competition to Nestlé’s Nestea across Europe with planned expansion into the US market. It's being produced by a non-profit organisation, backed by ethical investment funds. It will only use fair trade tea - ensuring that the small tea farmers in Asia receive a guaranteed price for their crop regardless of the fluctuations in international prices. Any profits will be reinvested locally - primarily in environmental and educational programs.The intended market for this product is for the socially responsible and health conscious consumers.
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